Are Online Customer Reviews Hurting Your Contracting Business?
In today’s online world, there are several websites that provide disgruntled customers the opportunity to post negative reviews against businesses that they feel have wronged them in some way. But if you’re a contractor who happens to be on the receiving end of one of these acid-laden attacks, it can have very unfortunate consequences for you and your bottom line. However, there are ways you can benefit from the negative reviews, or at least counteract them.
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